The branding for the Syrian Pavilion at Dubai Expo 2020 was designed with a compelling and inspiring slogan, "We will rise together". The logo was thoughtfully created with an abstract representation of the rising sun to symbolize resurgence and an open window to represent openness, while the diverse variations of the logo reflect the rich cultural diversity of Syria.
The brand's mission is to instill hope, optimism, and trust in the future, while the vision is to celebrate the legacy of ancient Syrian civilization that laid the foundation for the modern world.